Be Creative, Be Beautiful, Be Electric : An Urban Decay Electric Palette Review

You know you’re a makeup-aholic when you see a ‘soon-to-be’ released palette and decide that this is the one that you will pass by for sure, only to pick it up the moment it hits the market. I NEED INTERVENTION! Seriously guys, when I saw this palette a few months back, I was sure that the colors were TOO bright for me, my palate for neutral/nude shades just couldn’t digest this super neon-ish dazzling eyeshadow palette. I couldn’t have been more wrong. The palette maybe colorful yet quite wearable. Read on to know my views on this art palette, oops I mean eyeshadow palette LOL.

Urban Decay got internationally recognized and raved for their NAKED palettes. They were among the first to offer a wide array of GOOD neutral shades in one single palette. But recently they have been under flak from their old fans for sticking to the cliche, milking the successfully rich cow so to say. Urban Decay was initially all about bad ass, wicked, street/urban makeup but after NAKED, they extended on the successful neutral theme, but come 2014, they decided to please their original fans by releasing a in their words CHAOS-inducing colorful palette of ten unbelievably pigmented eyeshadows aka Urban Decay Electric Pressed Pigments palette.

What Urban Decay has to say about their new release

It’s a color addict’s ultimate fix: a mind-blowing palette filled with 10 of the brightest, most amazing shades you’ve ever laid eyes on—including eight never-before-seen shades you won’t find anywhere else.

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Well, they couldn’t be more accurate in their description. But now you’re wondering like I did initially, why the Pressed Pigments description of this palette? This is Urban Decay’s answer

Why do a Pressed Pigment Palette? Using pressed pigments was the only way to create heavily saturated brights with the intense pigment load we craved. Traditional eyeshadow formulas just wouldn’t cut it. To achieve shades like these, we had to develop an entirely new formula!

It’s true that the colors are insanely pigmented and the color payoff is splendid even without an eye primer, and as Urban Decay says its possible only because the eyeshadows are infact pressed pigments. Probably due to the inclusion of some additional ingredient which gives these eyeshadows their neon-ish color payoff is also something that is not approved by the FDA in USA. And that is why you will find a fine print at the bottom of the packaging which states “Warning: Slowburn, Savage, Jilted, and Urban are not intended for the immediate eye area.” Now, I have personally used all these eyeshadows on my lids, lower lash line and other than staining, I didn’t suffer from any kind of irritation. But I will not speak for all, as people have different sensitivities and the shades usage is on personal discretion and risk. I will also say here that I have noted that only these four shades have some sort of neon duochrome, shiny effect to them (probably due to that non-FDA approved secret ingredient) and maybe that’s why they have been singled out in this warning.

Now that we are past the official information, let’s get down to the review itself.

Packaging The palette comes in a cardboard packaging with a slip of paper inside that mentions the ingredients of the eyeshadows, and the same warning is repeated here as well. The top of the box is a design of an array of colorful smoke indicative of the colors in the palette. The back of the box shows the ten eyeshadows along with their names and the dual ended brush that comes with this palette.

The palette itself is of a thick sturdy black plastic material, with the front having the same colorful smoke design and a plain back end. Once you open the palette, you are literally blinded by the rows of colorful eyeshadows, ten eyeshadows in a rounded pan filling. The palette has a full face mirror with the renowned purple UD logo in the bottom right hand corner. There is a dual ended brush with purple bristles (pretty cool); one end has a small precision liner brush and the other end has an eyeshadow application brush with a fluffy end for blending. I found the quality of this brush to be MUCH better than the ones that came with the NAKED palettes. I was able to create a complete eye look with the use of this dual ended brush only. You can check that look here.

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Weight and Ingredients Fill Weight: 10 x 1.2g / 10 x 0.04 oz

Ingredients

REVOLT:
Talc, Mica, Dimethicone, Diisostearyl Malate, Zinc Stearate, Polyethylene Terephthalate, Silica, Calcium Sodium Borosilicate, Polyurethane-11, Isobutylphenoxy Epoxy Resin, Tin Oxide, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol.
May Contain: CI 77891 (Titanium Dioxide), CI 77492/77499 (Iron Oxides), CI 77000 (Aluminum Powder)]. 

GONZO:
Talc, Mica, Methyl Methacrylate Crosspolymer, Silica, Calcium Aluminum Borosilicate, Dimethicone,Polyethylene, Diisostearyl Malate, Tin Oxide, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. 
May Contain: CI 77891 (Titanium Dioxide), CI 77007 (Ultramarines), CI 42090 (Blue 1 Lake)]. 

SLOWBURN:
Talc, Mica, Methyl Methacrylate Crosspolymer, Silica, Dimethicone, Diisostearyl Malate, Polyethylene, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. 
May Contain: CI 77891 (Titanium Dioxide), CI 15850 (Red 6), CI 15850 (Red 7 Lake)]. 

SAVAGE:
Mica, Boron Nitride, Diisostearyl Malate, Dimethicone, Polyethylene, Silica, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. 
May Contain: CI 77007 (Ultramarines), CI 45410 (Red 28 Lake]. 

FRINGE:
Mica, Diisostearyl Malate, Dimethicone, Talc, Zinc Stearate, Tin Oxide, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. 
May Contain: CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide), CI 77163 (Bismuth Oxychloride), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake)]. 

CHAOS:
Talc, Boron Nitride, Mica, Polyethylene, Silica, Dimethicone, Diisostearyl Malate, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. 
May Contain: CI 77891 (Titanium Dioxide), CI 77510 (Ferric Ferrocyanide), CI 77007 (Ultramarines), CI 42090 (Blue 1 Lake)]. 

JILTED:
Mica, Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Hydrogenated Polyisobutene, Palmitic Acid, Tin Oxide, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol.
May Contain: CI 77891 (Titanium Dioxide), CI 77510 (Ferric Ferrocyanide), CI 77163 (Bismuth Oxychloride), CI 45410 (Red 28 Lake), CI 15850 (Red 7 Lake)]. 

URBAN:
Mica, Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Hydrogenated Polyisobutene, Palmitic Acid, Tin Oxide, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol.
May Contain: CI 77891 (Titanium Dioxide), CI 77491(Iron Oxides), CI 77510 (Ferric Ferrocyanide), CI 75470 (Carmine), CI 45410 (Red 28 Lake), CI 15850 (Red 7 Lake)]. 

FREAK:
Mica, Talc, Coco-Caprylate/Caprate, Dimethicone, C12-15 Alkyl Benzoate, Trimethylsiloxysilicate, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Silica, PEG-4 Diheptanoate, Polyethylene, Tin Oxide, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. 
May Contain: CI 77891 (Titanium Dioxide), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake)]. 

THRASH:
Talc, Mica, Methyl Methacrylate Crosspolymer, Dimethicone, Diisostearyl Malate, Polyethylene, Silica,Tin Oxide, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. 
May Contain: CI 77891 (Titanium Dioxide), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake)].DSC_0059 DSC_0058DSC_0193DSC_0136DSC_0137DSC_0195DSC_0196

Color Descriptions  Out of the ten eyeshadows, Revolt and Chaos are a repeat, with Revolt featuring in the Anarchy Face Case and Chaos in the original Vice palette. The rest of the eyeshadows are all new and exclusive to this palette. The pictures of the individual eyeshadows are in indoor lighting with no flash (L) and with flash (R)

Revolt is a bright metallic silver with silver micro glitter. It is shimmery in texture and has excellent color payoff, but it’s a major glitter bomb as well.

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Gonzo is a bright turquoise blue with some glitter. It’s matte in texture so the glitter is unnoticeable. I found this to be slightly powdery and the color pigmentation was a bit off.

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Slowburn is a bright neon orange with red undertones. It’s matte in texture and just a bit powdery. Unlike Gonzo, it has amazing pigmentation and color payoff. A little goes a long way is apt for this shade.

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Savage is a bright neon hot pink shade. It has a purplish undertone. It’s matte in texture but very soft and has good pigmentation and color payoff.

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Fringe is the most beautiful shade in this palette and the sole reason why I went out and got this palette in the first place. It’s a bright metallic teal with shimmer. It’s very, very soft and has dense pigmentation with true color payoff.

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Chaos is a bright cobalt blue shade. It’s matte in texture and slightly powdery. However, it has excellent pigmentation. I didn’t understand why this was such a popular shade in the Vice palette but its not as bright as it looks in the pan. It applies as a nice dark smokey blue and surprisingly, I found myself liking it a lot.

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Jilted is a bright metallic fuchsia berry shade with a purplish blue undertone. It is slightly shimmery and has very good color payoff and pigmentation.

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Urban is a bright metallic purple with pinkish reddish undertones. It is slightly shimmery and has amazing color payoff and pigmentation. This along with Jilted are my second and third favorites after Fringe.

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Freak is a bright cool green with a gold touch to it, but its hardly detectable. It is also shimmery and has good color payoff and pigmentation.

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Thrash is a bright lime green with yellowish undertones. It has a satin-y finish and is soft with good pigmentation and color payoff. This along with Freak are my least favorites, probably because I can’t imagine applying them at any time or any occasion.

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My Thoughts All ten eyeshadows have great pigmentation, are true to color and have excellent color payoff. Except for Gonzo which I found to be more powdery and a bit difficult to apply, all the others apply smoothly and blend like a dream. All are smooth, soft and range from shimmer to matte, glitter to satin texture. All the eyeshadows lean towards cool-toned colors and I initially thought that it would not suit my warm Indian skin but that’s not the case. Fringe, Chaos, Urban, Jilted, Savage, Slowburn look quite good when applied and I can think of using one or two (mixed with other neutral shades ofcourse!) for a night out.

Because Urban Decay is promoting this as a pressed pigments palette and not as an eyeshadow palette, this is actually a multi-tasking palette. Shades like Slowburn, Savage, Jilted, Urban can easily be used as blushes because of the rich pigmentation. Savage, Slowburn can be applied on the lips and mixed with clear gloss can pass off as colored lipgloss. And coz these shades stain quite a bit, they can be used for temporary hair coloring as well! I know coz I tried it myself and Urban Decay claims the same as well.

One thing that can be a negative or a positive depending on one’s point of view is that these shades especially Slowburn, Savage, Jilted stain your eyes a lot even after removing them with makeup remover liquid. When I swatched them for this post, I found it immensely difficult removing them and had to wash my hands with soap a couple of times to completely remove the stain. I personally prefer eye makeup that I can remove easily with a remover and not having to wash over and over with a face wash. Another negative for this palette is that because this is an all-colorful palette, its not a complete palette, in the sense that it lacks a highlight shade, a transition/blending shade. So if you plan to create a subtle look with this palette (and not a fashion shoot look), you will have to carry an extra palette with the necessary shades and that can be annoying.

Swatches I have swatched this palette in daylight, indoor lighting and indoor with flash.

Daylight 1st row

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Daylight 2nd row

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Indoor 1st row

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Indoor 2nd row

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Indoor with flash 1st row

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Indoor with flash 2nd row

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Now that’s what I call an overdose of colors. Are my color-lover friends going gaga on this as yet or not?

Price and Availability This is available for $49 on the Urban Decay website but than they don’t deliver internationally (Boohoo). I bought mine a month back when it was not available here for AED250 from an online retailer http://www.estilo.ae (amazing place to get brands which are unavailable in UAE like Anastasia, Tarte, Real Techniques etc). It’s also available for AED240 on http://www.alshop.com (another awesome place to get makeup from). They sell original stuff but charge for delivery so be ready to pay extra. The Electric palette just recently got launched in Dubai Mall’s Sephora for AED250-300, I think (for the life of me I just can’t remember the exact price). So you can go and check this palette out personally and decide accordingly if its worth a purchase or not.

Final Verdict

Is it a Hit? Color-lovers do not give this a miss. Its got a good range of bright summer colors, mostly wearable. All eyeshadows have good pigmentation and great color payoff. Its a multi-tasker palette and the shades can be used for lip color, blush, hair coloring.

Is it a Miss? Neutral/muted/conventional shade lovers will steer clear of this as its quite intimidating. I know coz I think the same. You think that you can carry off all the bright colors but will rarely ever find an occasion to wear them (unless you’re attending a fashion show or a Halloween party hehehe). The bright colors stain a lot and are therefore difficult to remove.

Personally, I feel that if you want to try a colorful palette and are hindered by the price aspect of this palette, than go ahead and try out the Acid palette from Sleek Makeup. Half of the shades are nearly similar and pigmentation is decent to good. I would call it a decent dupe of the Electric palette and it costs just one-third of the Electric palette. You can check the palette out on their website http://www.sleekmakeup.com

So, don’t shy from colors. Try something new, like I did with this palette. You never know, you may end up liking it.

Till Next Time

Take Care

 

 

 

 

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One thought on “Be Creative, Be Beautiful, Be Electric : An Urban Decay Electric Palette Review

  1. Pingback: Urban Decay Electric Palette : ELECTRIC Peacock Eye Look | simplyEram's Blog

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